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What UGC is and why it persuades

Why people trust a regular person's video over a polished ad, and what brands want from you.

4 min read

Content that looks like people

User-generated content feels like a friend's opinion: phone footage, natural talk and a real experience with the product. That is why viewers stop on it more than on classic ads.

What the brand buys

Brands don't buy your follower count; they buy a video to use in their ads and accounts. A good idea and a clear message matter more than fame.

Common formats

First impressions, unboxing, comparison, how-to, venue visit and quick tips. Know which you do best and lead your portfolio with it.

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