Phone first
Use the rear camera when you can, clean the lens, shoot 4K or 1080p at 30 fps, and lock exposure when the light is steady.
Tripod and light
A tripod stops shake and frees your hands for the product. A small ring light or a daylight window is enough for a clear face and true colours.
A small microphone
Bad sound loses viewers faster than bad video. A small wireless mic changes the whole video.
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