Light from the front
Keep the light in front of you or slightly to the side, never a window behind you. Soft light beats harsh direct light.
True product colours
Don't mix warm and cool lights. The product on screen must match reality, or returns and complaints go up.
Quiet sound
Film in a room with rugs or curtains, switch off the AC if you can and stay close to the mic. Record two seconds of silence at the start for easier editing.
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