The hook
Open with the result, a question or a problem viewers know. Don't open with a greeting or the brand name.
A simple structure
Hook, problem, the product as the fix, quick proof, clear call to action. Keep most ads between 15 and 30 seconds.
Versions for testing
Write three different openings for the same video. Brands test them and keep the winner, which makes your work worth more.
Ready to apply it?
Complete your Rawad Ads profile and add your services, or browse open campaigns.